Stage One of the Business Credit Success Guide
How to Build Small Business Credit with No Personal Guarantee

Step 14 ~ Start Your Marketing Efforts

Although marketing has no direct correlation to building business credit it is an important topic of discussion as marketing leads to sales, which leads to profit.  And when attempting to obtain unsecured business financing with no personal guarantee a bank is going to want to see a successful and profitable business.  The old adage is, “a bank will only lend you money when you don’t need it,” so the idea is to develop a streamlined marketing plan so that your business is self-sustaining and consistently shows a profit on paper which will allow you to go after and build a reserve of unsecured business loans and business lines of credit to use when you need it most.

A well-defined marketing plan will provide a valuable contribution to your small business, especially in the beginning.  Too often the small business owner will open the doors without first understanding their products, services, pricing, promotion and most importantly how to differentiate their business from the competition.  Time is money and until your small business implements a marketing plan, your time could be spent on marketing efforts that result in little to no sales activity.

What are the essential pieces of a marketing plan?

Developing a marketing plan on your own can be a complicated task so we recommend consulting with a marketing expert if it is within your budget.  The alternative is to utilize a software program that gives even the most inexperienced marketer a step-by-step process to develop and implement a marketing plan. Members of our website have used Marketing Plan Pro and each has been impressed with the high-powered results their new marketing plan provided their small business.